Who I am

I’m Carmela — a strategic Product Designer with a background in Industrial Design. I design clear, purposeful experiences that simplify complexity and move the metrics that matter.From conversion lifts to internal tools, I blend UX, product thinking, and research to help teams ship smarter.

Remote across Europe and Argentina.

Experience

2023 – Present

UX/UI Designer — Orca Scan (Remote, Full-time)

Designing a B2B SaaS tool that helps teams track and manage assets via barcodes. I lead end-to-end UX/UI: from user flows and MVP scoping to wireframes, visual design, and dev handoff. I collaborate closely with devs and PMs to ship features and continuously improve the product. Build a JS-powered plugin prototype. Conduct user reasearch to built sign‑up optimization flows using Hotjar/Grafana”

2024

UX Designer — Singular Agency (Remote, Full-time)

Designed for crypto, HR tech, and legal SaaS products.

Led discovery workshops, shaped product direction, and delivered fast, mobile-first UIs in high-ambiguity contexts.

UX Designer — Singular Agency (Remote, Full-time)

Led QA testing across digital platforms. Developed testing protocols, flagged UX issues pre-launch, and improved designer–developer collaboration. Mentored junior testers and helped raise product quality.

2022

Design Thinking Instructor — Digital House (Remote, Part-time)

Taught Design Thinking to aspiring developers and product professionals, guiding them through discovery, prototyping, and testing.

2019 – 2023

Freelance UX/UI Designer (Remote, Part-time)

Delivered research-driven design for startups and small businesses. Took ownership of end-to-end web and mobile experiences, using Figma, Adobe tools, and user interviews to shape thoughtful, goal-oriented products.

Tools

UX & Product Design

Figma (libraries, tokens, variables), Adobe CC, Notion, Miro, Maze

Code & Prototyping

HTML, CSS, JavaScript (basic), Figma Dev Mode, CodeSandbox

Testing & Analytics

Hotjar, Maze, Grafana (basic), Mixpanel

Projects

2024

Expanding Orca Scan into the Design Ecosystem

How a strategic side bet — designing and shipping a Figma plugin from scratch — opened a new acquisition channel for a B2B SaaS platform.

Read Case Study →

2023

Bitcoin App — Redesign for Central America

Central American fintech

I joined this project to test the product. I left having redesigned it.

Read Case Study →

2020

Puro App (2020), From UX Student to Product Designer

UX/UI project · Wellness App Concept

A wellness app concept I designed during my first UX/UI course. Five years later, I revisited it with a product mindset — critiquing my past decisions, reframing the problem, and how I'd approach it now with product thinking and business impact in mind.

Read Case Study →

Let’s work together

Who I am

I’m Carmela — a strategic Product Designer with a background in Industrial Design. I design clear, purposeful experiences that simplify complexity and move the metrics that matter.From conversion lifts to internal tools, I blend UX, product thinking, and research to help teams ship smarter.

Remote across Europe and Argentina.

Experience

2023 – Present

UX/UI Designer — Orca Scan (Remote, Full-time)

Designing a B2B SaaS tool that helps teams track and manage assets via barcodes. I lead end-to-end UX/UI: from user flows and MVP scoping to wireframes, visual design, and dev handoff. I collaborate closely with devs and PMs to ship features and continuously improve the product. Build a JS-powered plugin prototype. Conduct user reasearch to built sign‑up optimization flows using Hotjar/Grafana”

2024

UX Designer — Singular Agency (Remote, Full-time)

Designed for crypto, HR tech, and legal SaaS products.

Led discovery workshops, shaped product direction, and delivered fast, mobile-first UIs in high-ambiguity contexts.

UX Designer — Singular Agency (Remote, Full-time)

Led QA testing across digital platforms. Developed testing protocols, flagged UX issues pre-launch, and improved designer–developer collaboration. Mentored junior testers and helped raise product quality.

2022

Design Thinking Instructor — Digital House (Remote, Part-time)

Taught Design Thinking to aspiring developers and product professionals, guiding them through discovery, prototyping, and testing.

2019 – 2023

Freelance UX/UI Designer (Remote, Part-time)

Delivered research-driven design for startups and small businesses. Took ownership of end-to-end web and mobile experiences, using Figma, Adobe tools, and user interviews to shape thoughtful, goal-oriented products.

Tools

UX & Product Design

Figma (libraries, tokens, variables), Adobe CC, Notion, Miro, Maze

Code & Prototyping

HTML, CSS, JavaScript (basic), Figma Dev Mode, CodeSandbox

Testing & Analytics

Hotjar, Maze, Grafana (basic), Mixpanel

Projects

2024

Expanding Orca Scan into the Design Ecosystem

How a strategic side bet — designing and shipping a Figma plugin from scratch — opened a new acquisition channel for a B2B SaaS platform.

Read Case Study →

2023

Bitcoin App — Redesign for Central America

Central American fintech

I joined this project to test the product. I left having redesigned it.

Read Case Study →

2020

Puro App (2020), From UX Student to Product Designer

UX/UI project · Wellness App Concept

A wellness app concept I designed during my first UX/UI course. Five years later, I revisited it with a product mindset — critiquing my past decisions, reframing the problem, and how I'd approach it now with product thinking and business impact in mind.

Read Case Study →

Let’s work together

Who I am

I’m Carmela — a strategic Product Designer with a background in Industrial Design. I design clear, purposeful experiences that simplify complexity and move the metrics that matter.From conversion lifts to internal tools, I blend UX, product thinking, and research to help teams ship smarter.

Remote across Europe and Argentina.

Experience

2023 – Present

UX/UI Designer — Orca Scan (Remote, Full-time)

Own UX across a B2B tool for tracking assets with barcodes.

Led end-to-end redesigns (flows, UI, dev handoff) and launched a Figma plugin to support product-led growth.

Improved mobile sign-up conversion through UX research and testing.

Work closely with PMs and devs to ship and iterate quickly.

2022 – 2023

UX Designer — Singular Agency (Remote, Full-time)

Designed for crypto, HR tech, and legal SaaS products.

Led discovery workshops, shaped product direction, and delivered fast, mobile-first UIs in high-ambiguity contexts.

QA & UX Testing Lead — Singular Agency (Remote, Full-time)

Led QA testing across digital platforms. Developed testing protocols, flagged UX issues pre-launch, and improved designer–developer collaboration. Mentored junior testers and helped raise product quality.

2022

Design Thinking Instructor — Digital House (Remote, Part-time)

Taught Design Thinking to aspiring developers and product professionals, guiding them through discovery, prototyping, and testing.

2019 – 2023

Freelance UX/UI Designer (Remote, Part-time)

Delivered research-driven design for startups and small businesses. Took ownership of end-to-end web and mobile experiences, using Figma, Adobe tools, and user interviews to shape thoughtful, goal-oriented products.

Tools

UX & Product Design

Figma (libraries, tokens, variables), Adobe CC, Notion, Miro, Maze

Code & Prototyping

HTML, CSS, JavaScript (basic), Figma Dev Mode, CodeSandbox

Testing & Analytics

Hotjar, Maze, Grafana (basic), Mixpanel

Projects

2024

Expanding Orca Scan into the Design Ecosystem

How a strategic side bet — designing and shipping a Figma plugin from scratch — opened a new acquisition channel for a B2B SaaS platform.

Read Case Study →

2023

Bitcoin App — Redesign for Central America

Central American fintech

I joined this project to test the product. I left having redesigned it.

Read Case Study →

2020

Puro App (2020), From UX Student to Product Designer

UX/UI project · Wellness App Concept

A wellness app concept I designed during my first UX/UI course. Five years later, I revisited it with a product mindset — critiquing my past decisions, reframing the problem, and how I'd approach it now with product thinking and business impact in mind.

Read Case Study →